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If you are a football bettor, there is some seriously interesting action on the horizon. In the Premier League, you have one of the most intriguing title races in years, as Manchester City and Arsenal go blow for blow over the next few weeks. In Scotland, there\u2019s also one of the best title races in years, featuring Celtic, Rangers and Hearts, with all three teams having to play each other in the final few games. And you\u2019ve also got the World Cup in the summer, with over 100 matches in the next extended format of the tournament.<\/p>\n
Those events and many others<\/a> are going to drive huge betting volumes to sportsbooks in the coming weeks and months, with some models estimating that over $150 billion be wagered on the World Cup alone. Yet, it\u2019s becoming clearer that traditional sportsbooks won\u2019t get all of that betting volume. The rise of prediction markets has provided a clear alternative to traditional sports betting, and under certain conditions, it might just be the superior option.<\/p>\n Prediction Markets Could Transform Football Betting\u00a0<\/b><\/p>\n A prediction market is a type of tradable market. You can see examples of it here on draftkings predictions<\/a>. Basically, bets are framed on a yes and no principle, with the odds determined by betting volumes on either side of the market. Imagine that $55,000 is bet on Spain to win the World Cup, and $250,00 is bet on Spain \u201cnot\u201d to win the World Cup, then you take the trade on your preferred end, and your bet is paid as a percentage of the winning market.<\/p>\n The above might seem like normal sports betting, but the key difference is that odds are set by volumes, not the actuary performed by bookmakers. Odds are based on a variety of factors<\/a> in traditional sports betting, but this market is decided on betting volumes alone. Thus, you are betting for or with other people, not against the sportsbook.<\/p>\n Worth Checking Both Platforms for the Best Football Odds\u00a0<\/b><\/p>\n The above difference is important because, put simply, there is a chance that you can get superior odds. Not everyone agrees with sportsbooks\u2019 picks for the favorite in a given market, so it becomes the case that more people bet on the \u201cno\u201d side of the market, moving the odds in the trader\u2019s favor. Of course, there is always the chance that the opposite happens, but then it should be used as a comparison.<\/p>\n